At SHEGLAM, we believe makeup is more than color — it's a form of self-expression. Since our launch, we've been committed to creating cruelty-free, high-quality products that empower everyone to shine in their own way.
Born to Redefine Beauty
Back in 2019, a squad of beauty-obsessed dreamers asked the million-dollar question: Why does great makeup always come with a jaw-dropping price tag, while the budget-friendly options barely make the cut?
We decided to flip the script on the beauty industry with our fresh, fearless creativity.
Our mission? To deliver products that are both "beautifully affordable and affordably beautiful" because looking fabulous shouldn't cost a fortune.
Our Viral Glow-Up! After a year of intense research, we launched our crowning achievement sponge applicator. a liquid blush with a built-in The first of its kind, it's super pigmented, user-friendly, and instantly put us on the beauty map. TikTok influencers caught on, and our blush went viral, sparking a nationwide blush hack trend. Thanks to your support, we've sold a jaw-dropping 19 million units! Yes, you heard that right 19 million!.
Creating Cosmetics, Your Way As a young, dynamic team, we know there's always room to level up. That's why we launched Glam by You our Consumer Co-creation mechanism, where your feedback on our site and socials drives our product evolution. Over 55% of our products have gone through at least 10 rounds of upgrades, all powered by your brilliant insights! Simply put, our glow-up wouldn't be possible without you. 🌍
Quality First, No Exceptions SHEGLAM's secret? Since day one, we only partner with top-tier manufacturers, guaranteeing that our products meet international standards like FDA, EUCR, GSO, and ASEAN. Plus, we conduct third-party quality inspections through agencies such as SGS and ITS. This year, we took it further by blacklisting potential risk ingredients and refining our formulas for extra safety. While we've streamlined costs to keep our prices accessible, we never compromise on ingredient safety or product quality.!
Iconic Partnerships, Pure Magic This year, we delivered next-level creativity! Our Harry Potter collab conjured a world of magic and rave reviews, while the Willy Wonka series delivered a fairy-tale color adventure and snagged the Global Best IP Award, meeting our consumers F2F in our first offline store in Dubai. We make it our mission to bring fun, creative, and exciting beauty to everyone, with a Gen-Z twist. 💚
Thanks for Five Fabulous years AS SHEGLAM turns 5, we're celebrating over 4000 counters in 10 countries and 10+ awards from Who What Wear, Bustle, and more. But what truly fills us with pride is the love from over 10 million fans worldwide! We promise to keep the magic alive with beauty, exploration, and innovation, staying true to our mission of surprising you with fabulous new products. 💕
Behind every shimmer and shade, there's a passionate team bringing creativity to life. Together, we make beauty for every skin tone, every dream, every story.